Friday, March 19, 2010

Social Media Marketing Tactics Going Mainstream?

According to recent research from Unica, via the eMarketer website, social marketing has become a "must have" in organizations. That said, the integration of these sites varies significantly by tactic. Many of the tools continue to be used for discrete events not directly connected to the overall marketing campaigns.
We've seen the same challenge in our institution. How do these statistics compare to your experience with social media marketing in your organization? I'd love to hear your thoughts.

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5 comments:

  1. Robert MiddlestetterMarch 24, 2010 at 3:31 PM

    Kevin,
    Interesting statistics. Can you point me to some examples how social media has been successfully integrated in banking and credit unions?

    Thank you

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  2. 友情像一棵樹木,要慢慢的栽培,才能成長真的友誼,要經過困難考驗,才可友誼永固 ..................................................

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  3. Robert,thanks for reading and your question. Here is an example from my organization that illustrates one use of a social media tool. http://technosailor.com/2009/07/10/first-mariner-bank-a-new-shining-star-in-social-media-pr/. Feel free to contact me directly if you would like some other examples.

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  4. Here is how social media is helping the credit union industry in the HR/recruiting sectors find qualified candidates.
    http://www.cuhire.com is a Total Recruiting Solutions provider specifically for Credit Unions. We are the #1 credit union job site on google and the only niche credit union job board that leverages social media to engage talent. By posting jobs on the CUhire credit union job network, you are leveraging our job aggregation technology which ensures you will receive more exposure to passive and active candidates.
    Thanks to Social Media!!

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  5. Toni, appreciate your comments. I certainly see the value of job networks on the web. What social media tools (Twitter, Facebook, LinkedIn)are you using to get the word out about the service and how are you using them?

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