- Be creative. Banking isn't the most engaging subject so look to reward customers for their engagement.
- Be willing to let go of some control. Your ability, as an organization, to control the message is limited. Be prepared to respond to both the good and the bad.
Monday, September 19, 2011
Randi Zuckerberg, the former marketing exec at FaceBook (and still the sister of Mark), will be one of the keynote speakers at BAI's Retail Delivery Conference in Chicago. She recently sat down with Kenneth Cline, the managing editor of BAI Banking Strategies, and provided a few key takeaways for banks using social media.