As noted in a recent Socialnomics blog post, Hitwise has documented that Facebook now exceeds Google in weekly market share. Traffic increased 185% from the same time last year versus a 9% increase for Google.
So what, you ask? Well, for those bankers who have chosen to sit on the sideline and avoid the social media, the "Tipping Point"is here. While you depend on the traditional Internet marketing efforts using Google search terms and SEO strategies, your customers (and prospects) are flocking to social media sites like Facebook. It may be time to rethink your strategy. Many of your competitors already have.