Friday, March 5, 2010

If Girl Scouts of America Can Do It .....


As most people know, January through April are the primary selling months for Girl Scout Cookies. Girl Scouts all around the country go door to door selling their cookies, the major fundraiser for theses local groups since 1917. The selling process has remained pretty much the same since it's inception. Until now.
Last night, on the National Public Radio (NPR) program "All Things Considered", there was a story about a troop outside of San Francisco that is using online appeals through various channels, including social media outlets like Facebook. It is fantastic to see these young entrepreneurs using today's technology to market their products, in addition to the more traditional sales approach. There is a lesson to be learned for those of you who aren't sure about the value of social media. These Girl Scouts and their leadership certainly get it.

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