The Financial Brand, one of my favorite banking sites, recently published it's top ten most popular stories during the year. One, in particular, caught my attention: "10 tweets you shouldn't send (and why)" from June, 2009. For the details, I suggest that you check out the actual post. Here, though, are the primary lessons I took from it.
- Focus on quality not quantity. People can tell the difference.
- If you have an offer, make it compelling. If you are sharing information, make it relevant and interesting.
- If it seems boring and mundane to you, it probably is. Don't send it.