Tuesday, January 5, 2010

What not to say on Twitter

The Financial Brand, one of my favorite banking sites, recently published it's top ten most popular stories during the year. One, in particular, caught my attention: "10 tweets you shouldn't send (and why)" from June, 2009. For the details, I suggest that you check out the actual post. Here, though, are the primary lessons I took from it.

  • Focus on quality not quantity. People can tell the difference.

  • If you have an offer, make it compelling. If you are sharing information, make it relevant and interesting.

  • If it seems boring and mundane to you, it probably is. Don't send it.

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