Wednesday, December 23, 2009

Final Post of 2009

As we ease into the holiday season, it is a good time to reflect on 2009 and look forward to 2010. (Not to digress, but do you say it is going to be "twenty ten" or "two thousand ten"? I use them both interchangeably.) This past year has been incredibly challenging for many of us. We've seen friends/colleagues (or even ourselves) let go, the economy tank and begin a "jobless" recovery, and the failure of over 140 banks and financial institutions in the country.

On the other hand, there have been some really good things as well. Social media has gone mainstream as organizations began (or continued) to use these tools to connect with customers and prospects. Customers have benefited through a more transparent relationship with their providers. Consumers have begun focusing on financial management tools to reduce debt and save money, often using their community to help in this effort.

What does the next year hold in store for us? I'm not a very good predictor of the future. At this juncture, there are probably more questions than answers. How will Twitter evolve next year? Will it be replaced by some other technology or continue to grow into a mature social media channel? What about Facebook? Will the growth of the boomers in the space force the next generation of twenty somethings into another social network solution? We'll just have to see how this all plays out.

Happy Holidays to you and yours. Bring on 2010!

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