On December 4th, we posted the following on Twitter: "1stMarinerBank: Snow?! In Baltimore?! This weekend?!"
In less than 5 minutes, we received the following message back: "@1stMarinerBank Snow in Baltimore? Not ready for that yet. Heading there next week and would love to meet you."
It was from a company called Geezeo, a provider of an online Personal Financial Management (PFM) product that they sell to financial institutions. Unbeknown to them (I think), we were ready to commit to this service with another, well established vendor in a matter of days. In fact, the contract was in our Legal area for review. The offering is considered to be the "Best in Class" in the industry, but it wasn't exactly what we wanted. So, while it didn't seem necessary, as a courtesy we agreed to meet since they had reached out to us through Twitter.
We met in our offices on December 10th. We were blown away. It was like they had designed exactly what we wanted- at a pricing model that made sense for us. By December 14th we received a proposal, negotiated a few terms, and had the final agreement from them on December 17th. Wow! Now that is the speed and power of social media.