I just participated in a Greater Baltimore Technology Council event entitled "Digital Media in Action: Engaging, Implementing & Creating Tangible Outcomes". My associate, Steve Kruskamp, and I shared with the group the evolution of social media in our organization.
I also had the chance to attend a couple of other sessions as well. Here are some takeaways.
Todd Marks and Vince Buscemi of Mindgrub Technologies talked specifically about a recent project for Voice of America in China and the ROI of that effort. What I really liked, and want to explore in 2010, is the use of widgets to engage our customers. We are rolling out a new PFM application this year and a widget that could logically make a connection with the new service could be a good fit. We'll have to look into it.
Will Davis and Mike Sweeney of RightSource Marketing talked about the blog as the hub of your social media efforts. From their perspective, it is especially critical in the B2B space. It can replace the "first meeting" and provide an opportunity for prospects to see how you think, not just visit your website to see what you do. I think that is some great advice.