Friday, December 4, 2009

The Evolution of Social Media

An associate and I were just talking about the evolution of our social media efforts. We've been invited to present in a social media event by the Greater Baltimore Technology Council (GBTC) in January. We are very excited (and honored) to be included in this impressive group of technology professionals.

As we started brainstorming the topic, we decided to focus on the evolution of our social media journey. Rather than talk theory, we are going to review our strategic approach and focus on specific examples from that experience. We think this will be more useful for the audience.

Our first foray into the social media world was when we established a Group page (remember them?) on Facebook.

Our goal was (and still is) to demonstrate our involvement in the community and to "humanize" the brand by including company events as well. As Facebook has evolved, so have we. We've since added a "Fan of" page, been actively updating content, and conducted contests to add followers and have some fun. We now have over 900 fans and continue to grow. Feel free to become one yourself!

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