Delphine Vantomme of InSites Consulting authored a review of the recent SOMESSO conference in Zurich on 'Leveraging Social Media in the Finance Sector'. I urge you to take a look at the post for her perspective on the highlights of the conference.
The commoon thread I see from the presenters reinforces my previous post from the Harvard Business School newsletter. The emphasis throughout is using social media as a part of an enterprise strategy for your brand. Whether it be in customer service, human resources activities, or public relations efforts, it has to be part of a plan.
We are currently working with our mortgage business partners on re-building one of our mortgage web properties. This site has languished in obscurity for some time. While it would be tempting to jump right into a social media effort, it isn't the right time now. We have a lot of work to do before we are ready to take that on.