As a long time banker who has been involved in banking ecommerce since 1996, it has been very interesting to me to watch the evolution of the industry. We have a tendency to be followers rather than leaders where emerging technologies are concerned. The social media of today is a great example. As a senior leader at a small bank, I've been given (or taken, in some cases) the opportunity to really "play" in the social media area. With the help of my eCommerce team, we've established outlets in all the major social media "channels". It's fun, exciting, and relatively easy to get started. You just have to take the first step.
This is my first post of what, I expect will be, many more. My hope is that I can help some of the hesitant bankers out there give social media a shot. Look for more in the weeks ahead.