I felt compelled to comment on a recent post in the Credit Union Times about the dangers of social media for financial institutions. It represents the narrow minded approach that many IT and PR/Marketing people take on the new media. It harkens back to a time when organizations could control the message and means of communication. That time is gone.
The traditional media outlets- newspapers, radio, and television are no longer the powers they once were. People are talking about your brand in a very public way-whether they are employees, customers, or just interested observers. Blogs, Tweets, and FaceBook have replaced newspaper articles, advertisements, and news releases. Don't ignore the trend, embrace the opportunity to join in the conversation. You may not always like what you hear, but you'll be glad you did.