Thursday, March 15, 2012

Mr. Tire, Part Two: Marketing to a Very Dissatisfied Customer

I wrote in a previous post (How Social Media can Succeed and Fail at the Same Time) about my recent experience (on Super Bowl Sunday) with @MrTireAuto when I purchased two new tires.After communicating with a Corporate Marketing person on Twitter and via email, I've still never heard from the store manager.
So, this week, a direct mail postcard arrives in my mailbox. It's from, you guessed it, Mr. Tire reminding me that my 60,000 mile scheduled maintenance service is due and, of course, they can perform it. So what do you think my first reaction was? "You've got to be kidding me, right?" There is no way I'm going to go there for this service (or any other, for that matter) and this marketing effort just reminds me how they never followed through. And, of course, provided me with another blog post.
So thanks, @MrTireAuto, for the reminder. Unfortunately, probably not the "reminder" you wanted it to be.

1 comment:

  1. TOUCHE! Got the same card today. Gotta figure that anyone still focusing on snail mail just does not "Get It".