A tweet came across yesterday from @r2integrated, a digital marketing firm we've worked with for years. The post, entitled "Social Media is Measured by the Sum of its Parts" was from @briansolis, a "prominent thought leader in new media". OK, got it.
He was writing about a recent study by Digital Brand Expressions that found that "52% of social marketers are running social media programs without a defined "game plan". Not surprising, given that many people are trying to figure out if there is any value to it for their organization. Kind of a "try it before you buy it" approach. That's pretty much how we got into it.
He goes on to say, in the next paragraph, to say that "The study found that logistics contributed to visibility, but insight was absent from investing in presence." Huh? I have to admit, I don't have a clue what that means. The rest of the post supports (?) this premise.
This post was re-tweeted 568 times (and counting) since it was published last week. I wonder how many of those people actually read it. If they did, and they see this post, perhaps they can explain it to me. Because all I see is someone making social media seem way more complex that it really is. I mean, c'mon, it isn't rocket science!