Friday, May 7, 2010

Follow Up on the Social Media Policy

I had an opportunity to reach out to a number of local Technology people about their social media policies, including Steve Kozak of the Greater Baltimore Technology Council and Larry Fiorino, the CEO of G.1440. Here's what I've found:
  • A few companies have one. There is even a site that publishes corporate policies if you want to see some samples. http://socialmediagovernance.com/policies.php
  • Other companies simply block access to the sites for all employees with no exceptions.
  • Most other companies simply don't have a policy and don't seem concerned about it.

We finalized ours this week and it is a pretty good combination of suggested behaviors (Netiguette) while addressing the compliance and legal concerns. We'll be sharing this with our employees shortly and making it part of our Employee Handbook as well. In a highly regulated industry, we think it is important.

3 comments:

  1. Good deal, Kevin. What are your thoughts on this in industries that aren't so regulated?

    Should every company have an official policy, or should the rules from existing policies simply carry over and apply to social media?

    I mean, we hear about companies firing employees for bad-mouthing them on Facebook, company presidents getting caught with racist comments on their pages, etc. But for the most part, the behavior that's being punished is behavior that's already not tolerated...

    So, is another piece of the pie needed?

    Personally I think so, but I've been in situations where it's specifically not implemented. At my previous post - in a very tightly regulated industry - I drafted a social media policy, but was told that it wasn't needed as our PR policy covered it.

    Thoughts?

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  2. Tim,appreciate your comments especially since you wrote one yourself.I do think there is a need for it in most businesses. It truly falls between the PR area and HR areas and should be addressed seperately.

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