Getting ready for e-Finance next week

I'll be co-presenting at the e-Finance Marketing & Innovation Conference in New York next week. Our session is entitled Social Media in Action: Turning Customers into Lifers. We are focusing on some very specific examples of our social media interactions and avoiding the theoretical discussions that seem to dominate so many of these events. If you are attending, please say hello. I'd love to meet some of my "virtual" readers in person.

As we were prepping for the event, it gave me a chance to reflect on the growth of my own engagement with others through the social media outlets. From my first tweet in October, 2008 to today, when I'm checking in via FourSquare, writing both a personal and company blog, on Facebook, and, of course, tweeting on a regular basis. It's been an interesting journey that doesn't look to end soon. Wonder what's next......

Upcoming Social Media Conferences

I'll be participating in two conferences in the next couple of months that I thought I'd mention to the readers of my blog.

One that I'm attending for the third year is the Net.Finance 2010- Marketing for Banks "Improving Your Online And Mobile Channel Performance To Deliver A Differentiated Customer Experience", May-11-12th in Chicago. I'll be part of a panel discussion "Prioritizing Technology Investments to Gain Competitive Advantage". Also on the panel will be Mark Schwanhausser of Javelin Strategy & Research and Stu Fisher of Addison Avenue Federal Credit Union. This is always an excellent conference with great networking opportunities.

The other one is a new event from the World Research Group called "The e-Finance Marketing & Innovation Conference", June 22-23rd in New York City. I'll be joined by my colleague, Steve Kruskamp, and our topic will be "Social Media in Action: Turning Customers into Lifers". We'll have some real world examples from our experiences in the social media trenches. It looks to be a pretty good lineup of speakers including William Azaroff from Vancity Credit Union and Shari Storm of Verity Credit Union.

If you are looking for opportunities to connect with others in the financial services ecommerce area, these look to be two pretty good events to consider. Hope to see you there.