Getting ready for e-Finance next week

I'll be co-presenting at the e-Finance Marketing & Innovation Conference in New York next week. Our session is entitled Social Media in Action: Turning Customers into Lifers. We are focusing on some very specific examples of our social media interactions and avoiding the theoretical discussions that seem to dominate so many of these events. If you are attending, please say hello. I'd love to meet some of my "virtual" readers in person.

As we were prepping for the event, it gave me a chance to reflect on the growth of my own engagement with others through the social media outlets. From my first tweet in October, 2008 to today, when I'm checking in via FourSquare, writing both a personal and company blog, on Facebook, and, of course, tweeting on a regular basis. It's been an interesting journey that doesn't look to end soon. Wonder what's next......