Monday, September 19, 2011

Randi Zuckerberg interviewed about Social Media and Banking

Randi Zuckerberg, the former marketing exec at FaceBook (and still the sister of Mark), will be one of the keynote speakers at BAI's Retail Delivery Conference in Chicago. She recently sat down with Kenneth Cline, the managing editor of BAI Banking Strategies, and provided a few key takeaways for banks using social media.


  • Be creative. Banking isn't the most engaging subject so look to reward customers for their engagement.

  • Be willing to let go of some control. Your ability, as an organization, to control the message is limited. Be prepared to respond to both the good and the bad.

To read the complete interview, you can find it at BAI Banking Strategies. More information on the event can be found on the BAI Retail Delivery Conference website.

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2 comments:

  1. Jeff MarsicoOctober 12, 2011 at 1:02 PM

    I read the article Kevin. At least it didn't veer off into the compliance element. Much of what I read about social media in banking devolves into compliance.

    I think if banks are to be successful, they must have a personality that is as close to each community as possible. That is not very conducive to central control of every verb or conjunction conveyed on Twitter... a challenge indeed!

    ~ Jeff

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  2. Kevin P. LynchOctober 13, 2011 at 11:22 AM

    Jeff- Thanks for the comment. Our organization has focused on being authentic and connecting with the community in a less formal way. We do make sure to keep within the Compliance guidelines just the same.

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